Built from blocks, drawn on a grid.
A block-built F, inside a frame.
The wordmark is “Fera” in Jakarta 800 at −0.05em. The endorsement “by MayR Labs” sits under it in mono capitals. Drop the endorsement only where space is very tight.
Keep clear space of x, the width of the F's stem, on every side. The mark is never smaller than 16px on screen or 6mm in print.
Forest carries the page. Signal says where to look.
- #FF6B4ACoralThe voice. Calls to action, highlights and the stem of the f.
- #FFC23DSunWarmth. Underlines, stars, stickers and happy moments.
- #2CC295MintGood news. Live, available, done.
- #4D7CFESkyCalm and trust. Products, links in charts, focus rings.
- #9E85FFLilacA playful extra for people: portfolios and illustrations.
- #1E1B3AInkWords and dark grounds: headlines, the footer, buttons.
- #4B4867BodyParagraph text on cream and white.
- #FFF8EFCreamThe page. Warm paper, never stark white.
- #FFFFFFWhiteCards that sit on cream.
- #FBEFDFOatQuiet fills, hovers and dividers.
One sans for everything that speaks. One mono for everything that counts.
Aa Bb 123
- Display
- 800 · −0.045em · 0.95–1.05 leading
- Body
- 400–600 · 15–19px · 1.6–1.75 leading
01 / Labels
- Eyebrows
- 500 · 10–12px · 0.22em · capitals
- Code & data
- 400 · 12–14px · indices, prices, URLs
The blueprint grid, the terminal and the stamp.
The stamp: under every footer, the outlined wordmark cropped by the page, the mark lifting above it
We write like engineers who answer the phone.
- 01
Warm
We sound like a helpful neighbour who happens to build software. Friendly, welcoming, never cold or corporate.
- 02
Plain
Say what it does for the business, not how it works inside. If a client didn't use the jargon first, we don't either.
- 03
Honest
Clear prices, real timelines, real results. We don't promise what we can't measure.
- 04
Upbeat
Confident and cheerful about what good software can do for a business, without hype or buzzwords.
- Set the mark in signal on forest, or forest on paper and signal.
- Keep clear space of at least one block (the F's stem width) on every side.
- Use one accent per surface. Signal is the only colour that asks for attention.
- Number things: sections, steps, figures. Mono labels carry the index.
- Round the corners of the mark, cards or buttons. Fera is square.
- Recolour the mark in client or gradient colours.
- Set headlines in anything but Jakarta 800 with tight tracking.
- Use stock illustrations. Use the work itself, or the blueprint grid.
